ID.ME • MARKETING OPERATIONS
Affiliate Program Operations at Scale
Managing affiliate operations, partner onboarding, and multi-channel campaign execution across a loyalty marketplace serving 152M+ verified members.
01 • OVERVIEW
What it was
ID.me Shop is a loyalty and affiliate marketplace connecting 152M+ verified community members like military, first responders, nurses, teachers, students, and more. It has exclusive discounts and cashback offers from 5,000+ brand partners.
As part of the affiliate operations team, I manage the partner relationships, campaign workflows, and quality control systems that keep the platform running accurately at scale.
02 • THE PROBLEM
What was broken
When I joined, the team was managing partner onboarding, offer updates, and campaign coordination across a fragmented mix of Slack channels, email threads, and Google Calendar reminders. Asset requests from CSMs, AEs, and brand partners came in through inconsistent channels, making it difficult to track status, prevent errors, and ensure timely execution.
During high-volume periods like Black Friday and Cyber Monday, the team managed upwards of 60 offer updates per month, each requiring manual activation, QA, and coordination across multiple stakeholders. Without a centralized system, offers risked going live late or not at all, resulting in up to 600 hours of lost offer exposure per peak month and eroding member trust when broken links appeared on the platform.
03 • WHAT I OWNED
Responsibilities & stakeholders
- End-to-end affiliate partner onboarding – from vetting inbound requests to store page launch
- Campaign execution for 30+ annual merchandising events across homepage, email, and carousels
- Quality control across 48,000+ active promotional offers and 4,000+ brand pages
- Broken link resolution across 6 major affiliate networks
- Cross-functional coordination with marketing, sales, CSM, AE, and engineering teams
- Workflow system design and process documentation for the affiliate ops team
04 • WHAT I DID
Systems, process & execution
Partner Onboarding & Vetting
Evaluated inbound partner requests against a defined eligibility framework, including monthly unique visitor thresholds, brand appeal, vertical fit, and Shopify usage for smaller brands. Replaced ad hoc Slack and email requests with structured intake forms. Configured store pages and offers directly in ID.me’s proprietary admin system.
Campaign Execution
Executed a full annual merchandising calendar across three campaign tiers – Mega Occasions, Special Events, and Base campaigns – each requiring coordinated asset delivery across homepage carousels, email newsletters, evergreen promo pages, and event carousels. Served as the connective tissue between marketing, designers, AEs, and CSMs.
Led migration from Google Calendar-based tracking to a Jira-based workflow system. Used AI-generated App Scripts to automate ticket creation, reducing manual overhead by 60%+. Co-authored a formal business case for an automated offer scheduling feature, documenting 30 hrs/month of manual work and 600+ hrs of lost offer exposure during peak seasons.
Resolved 2,100+ broken affiliate links monthly across Rakuten, CJ, Impact, Partnerize, Awin, and Pepperjam. Investigated root causes by verifying active partnership status in each network, deactivating lapsed partners, and escalating high-priority brands to AEs for network migrations or re-partnerships.
05 • RESULTS
Hard metrics
06 • ARTIFACTS
Supporting work
Standardized CS/AE intake form used to collect partner assets, offer details, cashback rates, and network information. Replaced ad hoc Slack and email requests.
* Sanitized version available upon request.
Annual campaign calendar outlining three campaign tiers, event schedules, and asset requirements across homepage, email, and carousel placements.
* Sanitized version available upon request.
Internal doc co-authored with engineering outlining the operational cost of manual offer activation – including 600+ hrs of lost exposure per peak month – and the case for automation.
* Sanitized version available upon request.
07 • TOOLS
What I used
Operations & PM
• Jira
• Google Sheets
• Confluence
Affiliate Networks
• Rakuten Advertising
• Commission Junction
• Impact
• Partnerize
• Awin
• Pepperjam
Research & Analytics
• SimilarWeb
• Google Analytics (GA4)
• Snowflake
Automation
• Google Apps Script
• Claude
• ChatGPT
Communication
• Slack
• Gmail/Outlook
Design
• Canva
• Figma
Let's Build Something.
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